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Integrated Promotion & Innovation

The Samsung SlideLiner gave Australian Rugby fans a chance to win a money-can't-buy seat by the sideline. The structure was a four person 'couch' that sits on an 80 metre track beside the pitch, moving along the field of play to follow the game in real time. With a purchase of The New Samsung Curved Smart TVs, fans had the chance to win seats on the SlideLiner to catch the game from the best seat in the house. The Samsung SlideLiner was developed to bring a different experience to Rugby fans.
Integrated Promotion & Innovation
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Integrated Promotion & Innovation

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